Cunningly designed to look like a magazine, it's actually commissioned by the Highways Agency, who are desperate to inspire you to "get to know your car even better" so you can be "fully prepared for life's more predictable journeys". Hmm.
Sprinkled among the glossy photos of ladies bending over car engines whilst wearing checked trousers (don't ask) were some stunning examples of how not to treat your audience. Bet you didn't know:
- "Your car is probably the most complicated machine you own"
- "Modern vehicles can have a huge number of warning lights"
- "Speed kills - as well as smudging lippy"