Slightly at the extreme end, I agree, but made me think, nonetheless. My immediate reaction was 'of course, I don't use any brands anyway, I'm too clever for all that marketing schtick', but when I actually sat down and thought about it, probably a good 75% of my things are branded...even if it's only Tesco rather than Versace. Most of the rest are things acquired from charity shops, inherited from relatives or generally found in a skip somewhere. It's remarkably hard to buy new stuff without branding, when you come to think about it.
I'm a bit of a flirt with brands - and to be honest that's mostly affected by (a) price and (b) what's on buy one get one free or special offer at the supermarket/clothes shop/wherever. There's a few exceptions foodwise:
- according to my other half, there are no substitutes for Branston pickle, Ribena or Kellogg's cornflakes
- I can't get by without Marmite or Lavazza in a morning
but for most of the time I'm happy to shop about. Not sure if that makes me a marketer's dream - I'll look at anything as long as the price is right - or a disloyal nightmare.