Work-related stuff - academics and blogging

Really interesting post here, on the subject of blogging in higher education - academics, not students. It's not something I'd ever really thought about much - and now I know why. There's hardly anyone doing it.

"It has not reached the kind of critical mass that it has among US
academics...you are very much at the cutting edge if you are doing it at the
moment."

Odd really - blogging doesn't feel remotely cutting edge these days. Even Downing Street has a fairly rip-roaring website, complete with blog-style news, flickr photos, YouTube videos and a Twitter feed. And it's not as if it's a 'yoof' thing (god only knows what's current with the 14-year-olds) - those silver surfers are everywhere you look.